What should a good set of first year company accounts show?

What should a good set of first year accounts for a Ltd Company show?

Ideally profitablity but this is rare for a one year old company.
Other then that - is it sales?
Or a commitment by the executive directors to the company by taking lower salaries or investing their own money and thereby demonstrating their long term dedication to the company?

Especially from the perspective of a potential investor or client - what would put you off or attract you to a company on the strength of their first year accounts?

What is a VPN?

VPN is (Virtual Private Network) were first used by companies to enable their employees to securely access internal systems such as email remotely (e.g. from home or while on business trips). Today they are increasingly being used for personal use by individuals to protect their privacy while online in public places (e.g. when using the wi-fi connection in a cafe) or in a country where the internet is censored / blocked (e.g. China, Saudi Arabia…).